PG Certification Program in Marketing with Specialization in Digital Marketing
Job Assistance (Assured by Edureka) | 9-Month Program
Seats are full
Alumni Status Mentoring by IMT Ghaziabad Professors Joint Certificate from Edureka and IMT Ghaziabad
Resume Building Mock Interviews 1-on-1 Career Mentoring
150+ Hours of Live Classes 15+ Case studies Industry-Grade Projects
Companies spend two-thirds of their advertising budgets on digital channels (Gartner)
Digital Marketing Industry is growing at a rate of 25%-30% p.a., creating lakhs of job opportunities
The average annual salary of a Mid-level Digital Marketer in India is 8-30 LPA
Freshers looking to make a career in Digital Marketing 
Entrepreneurs looking to get an in-depth understanding of Digital Marketing 
Marketers with 0-4 years of experience in digital marketing 
Basics of Marketing
Segmentation, Targeting, and Positioning
Understanding Consumer Behavior
Influences on Consumer Behavior
Doubt Clearing Session
Product Mix Decisions
Designing Service Offering
Branding Decisions
Understanding Pricing Strategies
Channel Design Decisions
Channel Management Decisions
Developing Advertising Campaigns
Sales Promotions, Sponsorship Campaigns, and Public Relations
Doubt Clearing Session
Basics of Digital Marketing
Designing Buyer Personas
Creating a Website
Content Marketing
Search Engine Optimization - 1
Search Engine Optimization - 2
Doubt Clearing Session
Search Engine Marketing - 1
Search Engine Marketing - 2
Programmatic Advertising
Display Advertising
Video Marketing
Web Affiliate Marketing
Native Advertising (Self-Paced)
E-mail Marketing
Web Analytics and CRM
Doubt Clearing Session
Mid Program Project - 1
Introduction to Social Media Marketing
Social Media Marketing Strategy
Marketing With Facebook
Marketing With Twitter
Marketing With YouTube
Marketing with Instagram
Marketing with LinkedIn
Online Reputation Management (Self-Paced)
Doubt Clearing Session
Mid-Program Project - 2
Mobile Marketing (Organic)
Mobile Marketing (Paid)
Mobile Marketing Analytics
Doubt Clearing Session
Implementing Integrated Digital Campaigns
Budgeting and Measuring ROI
Marketing Automation
Moral and Ethical Standards in Digital Marketing
Doubt Clearing Session
Project
Interview Preparation Question Bank
150+ Hours of Live Classes
Capstone Project
15+ Marketing Tools
15+ Case Studies
₹6666/month
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