Here's an abstract from AWS Docs: "AWS DeepLens is the world’s first deep-learning enabled video camera for developers of all skill levels to grow their machine learning skills through hands-on computer vision tutorials, example code, and pre-built models."
As for your question, it is the world's first video camera optimized to run machine learning models and perform inference on the device. It comes with 6 sample projects at launch, that you can deploy to your AWS DeepLens in less than 10 minutes. That's what makes it different from others.
I hope this helps!
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