Adoption of Agile in non-software projects can be done by applying the Agile principles of flexibility, collaboration, iterative progress, and delivering value in any industry or project.
Example:
For example, in marketing, Agile can be applied by breaking a campaign down into smaller workable segments or "sprints." A sprint may focus on content creation, audience testing, or social media engagement. The team thus assesses results at the end of every sprint and adjusts its strategies for better approach steps for the next round. The iterative process means there is more rapid feedback and better assimilation with the needs of the customers.
It can be applied not only to software development but also to product development, event planning, or even HR projects, where teams work in short cycles and adjust and improve the processes according to continuous feedback. So, Agile is worth more than just for its core benefits: increased adaptability and stakeholder engagement.