Agile project management is an iterative approach to project management, focusing on dividing large projects into more manageable tasks that can be completed in short iterations throughout the project life cycle. Teams that use agile techniques can get their work done faster, adapt to changing project needs, and streamline workflows.
As the name implies, Agile allows teams to quickly change direction and focus. Software companies and marketing agencies are particularly aware that project stakeholders tend to make weekly changes. Agile techniques allow teams to reassess and coordinate their work in predetermined steps to ensure that the team's focus changes as the work and client conditions change.
If you are new to agile project management, it may look like a complex and difficult system to manage at first. But whether you understand it or not, you're already doing a lot of what Agile needs. With a few tweaks, you can shorten your development cycle and achieve smaller, more frequent product releases.