Amazon.com Inc's cloud unit announced a $399 autonomous toy car, aimed at helping web developers try out some of their own self-driving technology. Customers can train and tweak machine learning models in an online simulator and then test drive them on vehicles one-eighteenth the size of a real race car.
Amazon Web Services (AWS) is even creating a sports league and championship cup, borne out of races its employees had with each other using the model car, AWS DeepRacer.