Analytics is becoming fundamental to many businesses around the world. With enormous amounts of data at their disposal, businesses no longer feel the need to rely on intuition when making strategic decisions. Analytics can
- Help airlines forecast the demand for their seats months in advance,
- Assist hotels predict room occupancy,
- call centres to predict call volumes,
- even football clubs predict which players are under-priced in the marke
This is something new, not many people are trained and demand is really high, so obviously when the demand is high and available resources(skilled employees) are few, they'll be paid really well.