Question

What are the best practices for creating calculated columns versus measures in Power BI?

This question deals with determining the appropriate times to use calculated columns and measures in data modeling with Power BI. In most cases, calculated columns come in handy when there is a need to add a new column to a table, and such an addition involves making row-level calculations or when there is a need to add a value and reference it in filters. Measures, conversely, utilize calculations based on summed data on the fly and are mostly used for turning data into insights. The question seeks best practices in relation to making sure that performance is maximized, memory usage is minimized, and adaptability is ensured by selecting the right instrument to satisfy the requirements of the analysis in question.