Question

what is digital marketing strategy

Answer 1

A digital marketing strategy is a comprehensive plan that outlines how a business will achieve its objectives through various online marketing channels like search engine optimization (SEO), social media, email marketing, and online advertising. The strategy serves as a framework that integrates all digital marketing activities and aligns them with the company's overall goals. It encompasses target audience identification, setting measurable objectives, and implementing tactics to reach and engage potential customers, all while monitoring performance metrics to continually optimize for success.