Is it possible to open my iOS app from instagram through a deeplink

Question

I do have a professional Instagram account selling clothes, and I also have an iOS app for this.

My goal is to redirect the user from instagram to my iOS app via a deeplink, when the user presses a tagged item, or on the "go to shop" button. Right now, it is redirecting to the instagram shop, but i would like to redirect it to my app. Here is a screenshot to understand better :

Is it something technically possible ? I do not find any concrete documentation on this topic.

Thank you !