SEO META Tags HTML

Question

Issue

I have my site registered with the three major search engines - Google, Yahoo, and Bing. I have webmaster tools setup for all 3, and frequently check things like traffic, search queries, etc. Recently, I decided to go to Google and just search for some terms related to my site. A bunch of similar sites came up, but not mine. When you search for my site directly, we are the first one - so that's good. So my main issue is, we're no where to be seen when searching terms that describe our site, we only have the more "direct" market down.

Question

How can I get these search engines to start letting these terms find my site as well? Is this only done by just creating a random META tag on each page on my website, and doing something like this?

<META name="keywords" content="location, based, messaging, social, network, service, nearby,friends, community, neighborhood, local, events" />

Answer 1

search engines dont provide support for the keywords used and the tags that means something in the seo of your site is the title tags and the meta description tag.and instead of keywords the search engines support rich snippets for more info on that do check this article 

http://www.google.com/support/webmasters/bin/topic.py?hl=en&topic=21997