Understanding Salesforce Commerce Cloud

Trusting and being time-efficient are not the only things that have changed in online shopping. The old ways of working no longer apply, and organizations need to obtain new mechanisms to survive. Salesforce Commerce Cloud helps in every sector of e-business, including marketing. Thus, the nature of this blog is the subject that will be described in detail in this blog. It will be demonstrated how it makes digital commerce easier.

What is Salesforce Commerce Cloud?

Salesforce Commerce Cloud assists internet-based companies in advertising, selling, order management, and support services for their customers.

It has two parts: B2C Commerce and B2B Commerce. Each operates for different business requirements and clients.

B2C Commerce: This is for consumers. Use only for customer or subheading for the customer. It employs several technologies, as is evident by SiteGenesis and Single Frontier Resource Arbiter, among others.

B2B Commerce: This is for business. Some of them are based on Salesforce’s fundamental design.

The former entails a different set of skills than the latter, and rightfully so because of their differing requirements.

Why Learn Commerce Cloud?

• Actually, getting acquainted with Salesforce Commerce Cloud can be quite challenging, but then it is worth it. Here’s why:
• E-commerce Growth: Companies should establish platforms for millions of users. These platforms are revolutionary in terms of shopping and doing business as a whole, as revealed by firms such as Amazon and Apple, among others.
• High Demand: There is demand for abilities in Salesforce Commerce Cloud. On average, for every 100 Salesforce Developers, ten work on B2B, while 2-3 are engaged in B2C. A Salesforce course can transform you into a Salesforce Commerce Cloud Architect. Make no mistakes here; you will easily be among the highest-paid workers in the whole Salesforce universe.
• Natural Step-Up: In the words of Komisek and Novakova, Commerce Cloud is easy to learn, especially if you are used to eCommerce. All in all, it is an excellent mobility tool in the Salesforce field.

Evolution of Salesforce Commerce Cloud

Now, let us start by attempting to define Salesforce. In July 2016, Salesforce purchased Demandware, which at the time of the acquisition was considered the best platform for B2C e-commerce. So, Salesforce B2C Commerce provided appropriate business-to-consumer solutions to companies.

In 2018, Salesforce acquired CloudCraze, a B2B e-commerce solution. This changed CloudCraze to become Salesforce B2B Commerce.

Today, Commerce Cloud covers B2C, B2B, and D2C Commerce. Salesforce integrates seamlessly with other Salesforce products and similar third-party applications. This structure assists businesses in serving their patrons smoothly and thereby developing client satisfaction.

3 Core Capabilities of Salesforce Commerce Cloud

EF B2B Commerce Cloud Salesforce focuses its services on B2B businesses, i.e., businesses that sell to other businesses. This one enhances large transactions and also permits tailored web stores for business individuals.

Key Features:

• Large-Order Carts: Affordable prices.
• Easy Reordering: Easy for business buyers as it eliminates the process of placing repeat orders.
• Custom Storefronts: Businesspeople can develop online shops that belong to a specific brand.
• Tailored Catalogs: Provides specific product lists so that one can quickly search for a product they need.
• Flexible Delivery: Has to deal with different shipping requirements.
• Diverse Payments: Offers to pay through the Master, Visa card, or money transfer.
• Personalized Pages: Is capable of changing the pages according to the buying habits of the particular buyers.

Integration with Salesforce CRM increases customers’ knowledge base and sales. Check out the Salesforce Tutorial to learn more about the capabilities.

●     B2C Commerce

B2C Commerce allows brands to sell directly to consumers. It features easy-to-use sites with smooth checkout.

Key Features:

• Streamlined Order Management: Makes order handling efficient.
• Centralized Control: Manages multiple sites from one place.
• Seamless Shopping: Blends online and offline sales smoothly.
• Improved Payments: Enhances the checkout experience.

It also uses Salesforce Einstein AI for personalized recommendations.

●     D2C Commerce

D2C Commerce, or B2B2C, lets businesses sell to buyers and consumers in one system.

It allows fast store launches with ease-of-use features.

Key Features:

• Guided Store Setup: A simple setup lets a business quickly enable stores.
• Ingest Data Easily: Import existing data to Commerce Cloud easily. Shared Workflows:
• Consistency and efficiency enable sharing workflows across units and channels.
• Drag-and-Drop Functionality: Easily customize store layouts and content with simple tools.
• Einstein Recommendations: This AI feature suggests products and content based on customer preferences.

D2C Commerce uses a unified data model that ensures a single source of truth. This enables the core business aspects to be run. It also integrates with Salesforce AppExchange for growth and revenue.

Conclusion

In short, Salesforce Commerce Cloud is unique. It has tailored B2C, B2B, and D2C e-commerce solutions. Each sales channel is built on a different stack. It has specific tools and methods for managing that channel. This platform’s advanced features and seamless integrations will boost your e-commerce skills. Learning Commerce Cloud is a worthwhile investment. It enhances your career and opens more opportunities in the e-commerce sector. Before attending an interview, go through Salesforce interview questions to be prepared to grab the job.

FAQs

What is Salesforce Commerce Cloud?

Salesforce Commerce Cloud is a platform for online retailers. It helps them manage and improve their e-commerce. The platform includes tools for marketing, merchandising, shopping, fulfillment, and customer service. It also supports an omnichannel approach, allowing businesses to showcase themselves online flexibly.

What’s the difference between Salesforce Sales Cloud and Commerce Cloud?

Salesforce Sales Cloud and Commerce Cloud are different products. They serve different purposes for businesses. This includes:

Salesforce Sales Cloud: Sales Cloud deals especially with sales and customer relationship management. It helps businesses manage leads and opportunities, accounts, and sales processes. It aims to smooth sales operations, ensure performance tracking, and improve customer interaction.

Salesforce Commerce Cloud, however, is more focused on e-commerce and online retail. It offers various tools to manage online storefronts, customer experiences, and order fulfillment. Commerce Cloud would use this for complex e-commerce needs. It includes B2B and B2C transactions, integrated with multiple Salesforce products. It would deliver a single, uniform shopping experience.

Is Salesforce Commerce Cloud on AWS?

Salesforce Commerce Cloud is not hosted on AWS. Instead, it is based on Salesforce’s cloud platform for reliability and scalability. Salesforce runs its own data centers and cloud services. This ensures Commerce Cloud’s performance and security meet Salesforce’s high standards.

What technology is used in Salesforce Commerce Cloud?

Salesforce Commerce Cloud uses many leading technologies such as:

• Salesforce Lightning Platform: It lets you build and manage e-commerce sites on a flexible, scalable system.
• JavaScript: Highly utilized in front-end development for dynamic, engaging user interfaces.
• APIs: Commerce Cloud uses APIs to connect with integrations, other Salesforce products, and third-party apps.
• Progressive Web App: PWA tech boosts speed and user experience on mobile and desktop.
• Salesforce Einstein: It uses AI for personalized shopping and better decisions.