What Are Product Management Courses? Why Are They Crucial?

Product Management courses in India have become an essential part of career development for students and working professionals. PM (product management) courses equip participants with the requisite skillset to manage projects efficiently and effectively. If you are working in the product industry or aspire to make a career in it, then product management courses in India can be your launching pad.

Product managers are the lynchpins of an organisation as they steer their products from conception to launch and often beyond. They collaborate with teams of designers, engineers, and marketers to define what a product should be, how it will look and function, and how it will be marketed to customers. Given the importance of this role, it is no wonder that many top companies are looking for candidates with relevant qualifications and experience.

But what exactly is project management? Is it relevant to pursue a project management course? Is there any demand for product managers in India? This blog post will get answers to all your questions and more. So sit back and enjoy your read!

What Product Management Entails? 

Product management is the life cycle of a product from its conception to removal from the market. It includes market research, product development, product launch, and sales management. 

Product managers are usually responsible for product planning and execution throughout the product life cycle. They work with cross-functional teams to ensure that the product meets the needs of both the customer and the company.

For example, a product manager at a software company might be responsible for product market research, product development, product launch, and sales management. He/she will look at the product from the perspective of both the customer and the company to make sure that the product successfully makes its way into the market.

Being a product manager comes at a price that is worth paying, as product managers are the ones who get product ideas from the market and make them a reality. They are exposed to a lot of new product ideas and also get to learn about the product life cycle. Product management courses in India prepare aspiring product managers for a successful career in product management.

Also Read: Product Management Frameworks Every PM Must Know

But Are Product Managers Relevant In The Ever Changing Indian Business landscape?

The Indian product management field has seen immense growth recently as many new ventures were sprouting to seek their place in the business realm. The product management field is expected to grow at 20-25% per year. It is due to product management’s increasing importance in the Indian market. Despite the generous growth, there is a dearth of product managers who can fill the gaps in the market.

To be precise, there are approximately 80K product managers in India compared to the US, which has 6X that number. On the contrary, there are 2,00,000 jobs available in product management in India. There is an immediate need for proficient product managers who can take up these roles and help bridge the gap.

So, Are Product Managers The Hotshots Today?

Product managers are the critical link between an organisation and its product. They play a pivotal role in product development and management, working with cross-functional teams to bring products to market. In India, product management courses have been gaining momentum as they provide students with the necessary skill set to take on these roles.

PM is a relatively new concept in India, and product management courses are still not widely available. However, product managers are becoming increasingly relevant in the kaleidoscopic landscape of the Indian business world. As businesses move towards more innovative and customer-centric models, product managers will be essential in ensuring that products are developed and managed effectively.

According to Nasscom and Zinnov’s report, the product management ecosystem in India is expected to grow at 20-25% CAGR in the next five years. This growth is driven by the increasing need for product managers in India and the growing number of product management courses offered.

PM courses cover product development, product strategy, product marketing, and product lifecycle management. Students and professionals learn to identify customer needs, develop product requirements, and create roadmaps. In addition, product management courses also teach students and professionals how to manage product launches, product portfolios, and product pricing.

It can be safely asserted that product managers will be the flag bearer of product excellence and innovation in Indian business organisations in years to come. They will be the key decision-makers regarding all the critical product phases, from pre-launch to post-launch. With the proper skill set, product managers can help organisations achieve their objectives and stay ahead of the competition.

So, if you are thinking about hitting the iron while it is hot, product management courses might be the right thing for you!

Hold On…Do You Have What It Takes To Be A Good Product Manager?

It is one of the first questions that linger in your mind when you think about product management courses in India. And the answer depends on your calibre and commitment. Product management courses in India are designed to fine-tune your skills and help you become a better product manager. However, the PM courses cannot make you a good product manager if you are not already inclined towards that.

Product management courses in India teach you the ropes of product management, product development, product marketing, and product strategy. They also allow networking with other product managers and learning from their experiences. PM courses in India are essential if you want to pursue a career in product management or product development. Product management courses in India can teach you a lot about product development, product strategy, and an effective product manager. However, being a good product manager takes more than just coursework.

To ease your hassle of making a decision, we have created a small personality check (more of a reality check) to ascertain whether you have the spark to excel as a product manager.

Take the personality check below to see if you have what it takes to be a product manager.

Do you like working with people? Product managers need to work with a lot of people, from different departments and with diverse backgrounds. If you find it exciting to work with others and collaborate, then product management will be a good fit for you.

Do you like solving problems? Product managers are responsible for solving problems that arise during the product development process. If you are someone who finds solace in bringing creative solutions to problems, then product management is the holy grail for you.

Are you a creativity geek who comes up with out-of-the-box ideas? Product managers must be creative to develop new product ideas and product features that stand out. If you are a person who is always thinking of new and innovative ideas, then a PM course will give you wings to fly high.

Do you have a passion for learning? Product managers must constantly learn about new products, technologies, and product development processes. If you are among those who are always on the quest to discover new things, then product management is your career.

Do you like working in a fast-paced environment? Product managers need to be able to work in a fast-paced environment and be proactive with dynamic changes. If you are willing to thrive in a fast-paced environment, then a career in product management will become one of the best decisions of your life. 

Do you possess the mental strength and agility to make quick decisions? Product managers need to be able to make decisions quickly and efficiently. If you are the type of person known to make calculative decisions backed by strong viewpoints or data, then a career in product management will be fruitful for you.

Are you able to see the big picture? Product managers must be visionary and understand how their product fits into the market. If you are a person who always keeps a widened perspective towards everything and foresees every task, then a career in product management will take you to places.

Also Read: Product Management Learning- Key Areas

You don’t need to have it all, but if you feel you’ve got most of the traits mentioned above, then my friend, nothing can stop you from being a great product manager who can make a difference. Product management courses in India might be the right next step for you. PM courses can give you the power and thrust to take on product management roles and responsibilities.

Confused about where to begin? How about giving a steady and strengthening start with our latest and evoking product management course? Our Advanced Executive Certificate in Product Management takes product management to the next level. 

Product managers need to have a mix of skills, and this course will help you develop them. The curriculum is designed by product management experts and covers various topics such as product strategy, product life cycle, product roadmaps, product positioning, product branding, and more.

Give it a thought, and click here to check out our course in detail.

So, How To Know You’ve Ended Up On The Right Product Management Course?

Not to discourage you, but product management courses in India are a dime a dozen. You cannot blindly pay for a course without verifying its veracity and ascertaining the value it brings to your career. We say that for our product management course, don’t go for it until you are 100% sure.

Indeed, it’s hard to know which is right for you, but luckily, we’ve got a few tips to aid decision-making.

Choose Your Niche

First of all, consider what kind of product you want to manage. Are you interested in physical products, digital products, or both? If you’re interested in physical product management, you’ll want to find a course that only focuses on that aspect.

Consider Their Accreditation

Many institutes in India offer product management courses. But it is imperative to consider the institute’s accreditation before enrolling for the course. There are many product management courses the government does not accredit, and as a result, you will not be able to get a job in a good company.

Check The Flexibility Of the Course

Product management courses should allow you to take your classes online or offline at your convenience. Understand whether the course fits in your schedule and gives you the ease to learn at your pace so that you never have to compromise on your other commitments.

Verify The Relevancy

It is not worth your time if the course is not updated with the latest product management trends. PM courses should be updated regularly to ensure students learn the most relevant and up-to-date information.

Check For Capstone Projects

It has become the mark of excellence for product management courses in India. A good product management course gives you capstone projects that strengthen your ability to work on various product development stages and learn how to assess customer needs, develop product prototypes, monitor product development, and track product sales.

Let’s Sum It Up

By now, you must have got a good grasp on the significance of product managers in India and how only a good product management course can fill that cavity and bring about a successful change in product management in the country.

In a nutshell, product management courses are crucial in India because they help product managers acquire the knowledge, skills and experience required to be successful in today’s ever-changing marketplace. By enrolling in one of these courses, product managers can learn about the latest trends and best practices in product management.

Product management courses focus on various topics such as product planning, product road-mapping, product life cycle, product portfolio management, go-to-market strategies, product marketing, and product sales. 

In addition, product management courses in India also provide an opportunity to learn about the latest tools and technologies. Many companies now consider a product management certification from a good institute as the bare minimum requirement for product manager roles.

So, don’t wait. Take action right away and enrol in a product management course to skyrocket your career! Enrol in a product management course that fits your budget and provides good value for money.

Before deciding, take a sneak peek at our Advanced Executive Certificate in Product Management.

More Information:

11 Crucial Product Management Metrics and KPIs

What Are The Reasons of Variations in Product? Causes & Reasons

What is Product Management?

What Is The Product Process Matrix?