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Artificial Intelligence (AI) in Marketing Course
Artificial Intelligence (AI) in Marketing Course
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Live Online Classes starting on 25th May 2024
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Instructor-led AI Marketing live online Training Schedule
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Why enroll for Artificial Intelligence (AI) in Marketing Course?
Artificial Intelligence (AI) in Marketing Training Benefits
As per a recent report by Bloomberg, the market for generative AI is expected to reach $1.3 trillion by 2032, and the World Economic Forum's "The Future of Jobs Report 2020" projects that AI will displace 85 million jobs worldwide by 2025. Enroll in this course to acquire key skills in AI-powered marketing campaigns to stand out in the job market and gain a strategic advantage in the industry.
Annual Salary
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Why Artificial Intelligence (AI) in Marketing Course from edureka
Live Interactive Learning
- World-Class Instructors
- Expert-Led Mentoring Sessions
- Instant doubt clearing
Lifetime Access
- Course Access Never Expires
- Free Access to Future Updates
- Unlimited Access to Course Content
24x7 Support
- One-On-One Learning Assistance
- Help Desk Support
- Resolve Doubts in Real-time
Hands-On Project Based Learning
- Industry-Relevant Projects
- Course Demo Dataset & Files
- Quizzes & Assignments
Industry Recognised Certification
- Edureka Training Certificate
- Graded Performance Certificate
- Certificate of Completion
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About your Artificial Intelligence (AI) in Marketing Course
Artificial Intelligence (AI) in Marketing Skills Covered
Artificial Intelligence (AI) in Marketing Tools Covered
Artificial Intelligence (AI) in Marketing Course Curriculum
Curriculum Designed by Experts
Generative AI and Prompting for Marketers
16 Topics
Topics:
- Overview of Generative AI
- Generative AI Models: GANs and VAEs
- Overview of ChatGPT and OpenAI
- Applications of Generative AI in Markeing
- Integrating AI into the modern marketing toolkit
- Leveraging ChatGPT for Productivity
- Introduction to Prompt Engineering
- Prompt Design Strategies
- Types of Prompting
- Generating compelling text through effective prompt writing
- Critically evaluating and tweaking AI-generated content
- Streamlining content creation with AI prompts
- Saving valuable time with AI prompt crafting
- Evaluating and improving AI-generated content
- Leveraging AI prompts and strategies for enhanced marketing effectiveness
- How to Get Better Responses from ChatGPT
![skill]( "Hands On Experience")
- Implementing Prompt Engineering for Different Marketing Scenarios
![skill]( "skill you will learn")
- Prompt Engineering for Marketers
- Crafting Effective Prompts
Designing Marketing Assets with AI Tools
14 Topics
Topics:
- Introduction to Midjourney
- Midjourney Working Principles
- Midjourney Applications
- Midjourney Account Setup
- Navigating the Midjourney Interface
- Midjourney Subscription
- Midjourney Version
- Commands
- Parameters
- Image Prompts through ChatGPT
- Multi Prompts through ChatGPT
- Aspect Ratios
- Upscalers
- Understanding Image Size
![skill]( "Hands On Experience")
- Creating Midjourney Account
- Navigating the Midjourney Interface
- Effective Prompting
- Manipulating Image Sizes and Ratios
![skill]( "skill you will learn")
- Working with Midjourney
- Effective Prompting
Leveraging Generative AI for Marketing
16 Topics
Topics:
- Intro to E-commerce with AI
- Fundamentals of Marketing Analytics
- Product Research with ChatGPT
- Nuanced customer experiences with AI
- Leveraging AI for Campaing Designing
- AI-powered email campaigning
- Personalization in marketing with AI
- Customer Segmentation and Targeting
- Search Engine Optimization
- Optimizing keywords and link building
- Content Generation and Optimization
- Techniques to Improve Marketing Strategies
- Performance Marketing through Generative AI
- Techniques for image augmentation to enhance visual assets
- Transform Marketing with AI tools
- Elevate Campaigns with AI
![skill]( "Hands On Experience")
- Designing Marketing Campaigns with AI
![skill]( "skill you will learn")
- AI-powered Marketing Campaign Design
AI Marketing Insights for Strategic Decision Making
12 Topics
Topics:
- Personalization and prediction in AI marketing
- Predictive analytics in marketing
- Forecasting consumer behavior with AI
- Finding market opportunities with AI
- Tailoring pricing and campaigns with AI
- Vast data processing abilities of AI
- Providing actionable insights with AI
- Making informed and strategic marketing decisions with AI
- Transformation of marketing with AI
- AI in Pricing Optimization and Sales Prediction
- Anticipating Future Trends
- Ethical Considerations and Responsible AI Practices in Marketing
![skill]( "Hands On Experience")
- Predictive Analytics for Marketers
- Forecasting consumer behavior with AI
![skill]( "skill you will learn")
- Predictive Analytics
- Strategic Decision Making
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Artificial Intelligence (AI) in Marketing Course Details
About Artificial Intelligence (AI) in Marketing Course
This course explores the impact of AI on marketing strategies, including Generative AI, ChatGPT, and Midjourney. Participants learn content creation, productivity enhancement, and campaign crafting using AI tools. Hands-on exercises cover prompt engineering, image manipulation, and AI-powered campaign design. The curriculum includes predictive analytics, personalized marketing, and ethical considerations. Learners gain skills in AI-driven insights and decision-making for revolutionizing marketing with AI.
What are the learning outcomes of this Artificial Intelligence (AI) in Marketing Course?
Upon completing the Artificial Intelligence (AI) in Marketing Course, participants will attain the following learning outcomes:
- Gain a thorough understanding of Generative AI concepts, including its applications and relevance within the marketing industry.
- Enhance ability to analyze and create prompts, and assess AI-generated outputs.
- Enhance marketing tactics and customize customer interactions using AI technology.
- Utilize AI tools for efficient performance tracking and analytics in your reporting.
- Understand the ethical considerations and best practices for integrating Generative AI technologies into marketing operations.
Why take up this Artificial Intelligence (AI) in Marketing Course?
Enrolling in the Artificial Intelligence (AI) in Marketing Course Certification empowers professionals to create innovative and captivating content on a massive scale by automating processes like advertising and content creation. With the certification, professionals can use generative AI to automate tasks that previously required human intervention, greatly increasing productivity and saving valuable time. Furthermore, certified professionals are adept at using data to personalize product recommendations and improve customer experiences. They continually refine their skill sets through adaptive learning in order to better meet the needs of each individual client and remain in line with changing market trends.
Who should take up this Artificial Intelligence (AI) in Marketing Course?
This course is tailored for:
- Marketing Manager
- Marketing Executives
- Product Manager
- Designers
- Business Professionals
- Program head or Project head
- Portfolio Strategists
- Small business owners are exploring the integration of AI in their marketing campaigns for optimization.
- Marketing professionals are looking to improve their strategies with AI tools.
- Individuals want to understand AI's role in marketing and its impact on results.
What are the prerequisites for this Artificial Intelligence (AI) in Marketing Course?
The prerequisites for this Artificial Intelligence (AI) in Marketing are a basic understanding of AI fundamentals, familiarity with marketing operations and decision-making processes, knowledge of managerial functions, and experience in creating marketing strategies.
What are the system requirements for this Artificial Intelligence (AI) in Marketing Course?
The system requirements for a Artificial Intelligence (AI) in Marketing Course include:
- A laptop or desktop computer with a minimum of 8 GB RAM with Intel Core-i3 and above processor to run NLP and machine learning models is required.
- Stable and high-speed internet connection is necessary for accessing online course materials, videos, and software.
How will I execute the practicals in this Artificial Intelligence (AI) in Marketing Course?
Practicals for this course will be implemented using Python, VS Code and Jupyter Notebook. Detailed step-by-step installation guides are available on the LMS. In case you come across any doubt, the 24*7 support team will promptly assist you.
Artificial Intelligence (AI) in Marketing Course Projects
Automating Campaign Management for Enhanced ROI
Traditional marketing campaign management processes are often time-consuming, manual, and lack real-time optimization capabilities.In order to maximize return on investment (ROI)....AI-Enabled Interactive Virtual Shopping Assistant
Traditional e-commerce experiences often lack the personalized and immersive nature of in-store shopping, leading to lower engagement and conversion rates. Furthermore, clients c....Artificial Intelligence (AI) in Marketing Course Certification
To unlock the Edureka’s Artificial Intelligence (AI) in Marketing Course course completion certificate, you must ensure the following:
- Completely participate in this Artificial Intelligence (AI) in Marketing Course.
- Evaluation and completion of the quizzes and projects listed.
The Artificial Intelligence (AI) in Marketing Course Certification enhances the value of your credentials by confirming your expertise in this fast-developing area. It offers learners a comprehensive understanding of Generative AI principles and practical skills development, enabling them to leverage cutting-edge technologies like ChatGPT and Midjourney for various tasks such as product research, listing optimization, customer support, and image enhancement.This certification boosts your credibility and attractiveness to the market, creating pathways for career growth in Marketing or buirelated positions within different industries.
After completing the Artificial Intelligence (AI) in Marketing Course Certification, you will qualify for various job opportunities in the artificial intelligence field. These positions encompass roles such as:
- Market Research Analyst
- Customer Analytics
- Demand Forecast Engineer
- Marketing Manager
- AI Researcher
- Marketing Executive
- Performance Marketing Specialist
- Content Creators
- Product Manager
Equipped with your newfound expertise in generative AI, you can actively contribute to cutting-edge projects, research initiatives, and innovation spanning across diverse industries.
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Artificial Intelligence (AI) in Marketing Course FAQs
What is Generative AI, and how does it relate to marketing analytics?
Generative AI refers to AI techniques that are capable of generating new content, such as images, text, or music. In marketing analytics, Generative AI can be used to create personalized content, predict consumer behavior, and optimize marketing strategies.
What skills and knowledge will I gain from this course?
This course will equip you with an understanding of Generative AI's potential in marketing analytics, methodologies and techniques for leveraging Generative AI in marketing strategies, and ethical considerations for responsible data handling and privacy protection.
Will I get placement assistance after completing this Artificial Intelligence (AI) in Marketing Course?
To help you in this endeavor, we have added a resume builder tool in your LMS. Now, you will be able to create a winning resume in just 3 easy steps. You will have unlimited access to use these templates across different roles and designations. All you need to do is, log in to your LMS and click on the "create your resume" option.
Who are the instructors for Artificial Intelligence (AI) in Marketing Course?
All the instructors at edureka are practitioners from the Industry with minimum 10-12 yrs of relevant IT experience. They are subject matter experts and are trained by edureka for providing an awesome learning experience to the participants.
What if I have more queries after completion of Artificial Intelligence (AI) in Marketing Course?
Just give us a CALL at +91 98702 76459/1844 230 6365 (US Tollfree Number) OR email at sales@edureka.co.
What if I miss a class of Artificial Intelligence (AI) in Marketing Course?
You will never miss a lecture at Edureka! You can choose either of the two options:
- View the recorded session of the class available in your LMS.
- You can attend the missed session, in any other live batch.
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